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May 3rd, 2011 at 3:23 pm
If Broadcast’s “unnamed insider” (via Tech Radar) is to believed, Microsoft will be changing it’s tone soon and allowing both ITV player and 4oD services to grace XBOX Live.
As it stands Sky Player is the only current way to watch TV programmes on the Xbox 360, providing both live TV and On Demand programmes and films via a monthly subscription.
“It is taking a progressive view and opening up the platform to a number of people,” said the “unnamed insider”.
“Broadcasters are interested in securing a presence on Xbox because they have all seen how well Sky has done from the distribution deal. And there has been an internal shift to making it easier for them to get onto the platform.”
Last year the BBC attempted to bring the BBC iPlayer service to XBOX Live but the deal never went through due to Microsoft’s insistence that the service would be for Xbox Live Gold members exclusively.
These services have been on the PS3 for a while now, excluding Sky Player.
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